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Last updated:
October, 2000
Past Events - October 2000
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About 50 people enjoyed the following event:
Covering the high-tech world: How to be your own knowledge worker
Date: Saturday, October 14, 2000
Time: 9 a.m. to 1:15 p.m.
Location: National Press Club, 150 Wellington Street, Ottawa
More and more journalists are being thrown into coverage of the high-tech business world, but trying to stay current and find the stories that really matter can be a daunting task.
In this half-day seminar, attendees heard from the entrepreneurs who are trying to get their messages out to the media, the public relations experts who try to publicize the industry and the reporters who have to make sense of what can often be a confusing maze of facts, figures and jargon.
They also heard practical tips from radio, television and print journalism experts on how to follow the stock numbers, decipher the cryptic news release and tell the story to the public in a way that makes it fresh and relevant.
The presenters included:
Michael Mansfield, Rebel.com: Our featured luncheon speaker was president of one of Silicon Valley North's fastest-growing companies. Since becoming president of Rebel.com in 1996, Mansfield has been instrumental in making the firm one of country's leading suppliers of business networking technology. He will talk about the challenges facing rapidly growing companies in the high-tech industry and what changes the industry could see in the future.
Gillian Brouse, Reid Eddison : Brouse offers clients of venture capital firm Reid Eddison stategic advice on communications and public relations issues. Prior to joining Reid Eddision, Brouse was a senior public relations representative for Cognos Inc. From 1994 to 1997, she was Manager of Public Relations with Fulcrum Technologies Inc. and oversaw all areas of strategic communications for the company. Brouse has an MA in English literature from the University of Ottawa,
Rick Doyon, High Road Communications: A former UPI Ottawa bureau chief and reporter for several newspapers and magazines, Doyon now helps high-tech companies manage their media and investor communications campaigns.
Julie Ireton, CBC Radio: In more than six years at CBC Radio, Ireton has covered everything from health to education issues, travelling across North America and around the world. Now the network's Ottawa-based high-tech reporter, Ireton will discuss the challenges facing reporters trying to make the transition to high-tech reporting from other beats and what role the Internet is playing in how these stories are covered.
Colin Tretheway, the New RO TV: A news videographer and reporter specializing in high-tech issues, Tretheway will discuss how to tell interesting stories by focusing on how high-tech issues affect the average person rather than on how many gigs of data a company's fibre optic lines can handle.
Jill Vardy, National Post: The Post's Ottawa-based senior technology writer, Vardy writes a regular technology column as well as features and news stories on the companies, issues and trends in Ottawa's high-tech scene. She will discuss how to make sense of press releases and annual or quarterly reports and how to get techies to speak a language everyone can understand.
Cost: $20 for CAJ members, $35 for non-members (GST included)
